The analytical tool used in this research is by using Swot analysis as a tool used to determine potential exploration strategies. With this research, it is expected to be able to increase the potential of native regional specialties, and serve as a strategy to increase tourism visits in Bengkulu Province, so that the Regional Government can improve itself to prepare all aspects that can support increased tourist visits.

Primary data is obtained by interviewing directly with tourist visitors, traders or entrepreneurs of typical Bengkulu food. Secondary data was obtained from the Bengkulu Provincial Government, Bengkulu Province Tourism Office and the Central Bureau of Statistics. In conducting data analysis is done by collecting secondary data and primary data. The method of data analysis is qualitative descriptive. This research is descriptive research (descriptive research) using primary and secondary data. The purpose of this study is to find out the strategies applied by native food entrepreneurs so that the food produced can be widely known in the community and play a role in supporting the development of tourism in Bengkulu Province. This study analyzes the potential of indigenous regional culinary business in supporting tourism in Bengkulu Province, in analyzing this potential, the research is focused on several tourist areas in Bengkulu Province, by looking at the development of culinary efforts that enliven the tourism objects studied.

Referensi buku manajemen pemasaran